GO TO MARKET STRATEGY

Product Marketing Consulting Project

  • Camille and four team members developed and presented a go-to-market strategy for a new product in the Fintech space using data produced from the team's competitive analysis, market survey research, and merchant interviews.
  • The team created customer personas, value propositions, messaging, and a positioning strategy which contributed to the formulation of MVP recommendations, tactics, and both short term and long term strategies.
  • Camille's primary contributions to the project were formulating the customer journey and conceiving the team's recommendation using the various facets of data generated over the course of five months. 
* To protect sensitive data, some information in this presentation has been redacted. ​

BRAND AUDIT

Brand Asset, Equity Assessment, and Recommendations

  • Camille and two team members analyzed a company's brand after it encountered a branding challenge. 
  • The team gathered consumer data using Qualtrics and survey metrics, and analyzed branding efforts of various channels.
  • This presentation analyzed the various facets of the brand and presented areas of strength, weakness, opportunities, and threats based off of research and survey results. 

STRATEGIC TARGET POSITIONING

​Market Research and Strategy for Product Launch

  • Camille and five team members conducted research and presented target personas and competitive positioning for a local business preparing to launch its product in the market.
  • The team created segment and descriptor questions and customer journey and perception maps using Qualtrics software. Survey results were analyzed using Enginius software and cluster analyses quantitively delineated consumer personas.
  • The survey and presentation was based on small-scale proof of concept and is ready for large-scale analysis.​​