Camille's talents and personal brand have been recognized by corporations such as Subaru, Horse Illustrated, and SUP the Mag. Camille also has skills in blog post curation, digital editing, and logo design. She enhanced her technical and strategic skills with experience in the MBA program. 

Strategy

Product Marketing Consulting Project
  • Camille and four team members developed and presented a go-to-market strategy for a new product in the Fintech space using data produced from the team's competitive analysis, market survey research, and merchant interviews.
  • The team created customer personas, value propositions, messaging, and a positioning strategy which contributed to the formulation of MVP recommendations, tactics, and both short term and long term strategies.
  • Camille's primary contributions to the project were formulating the customer journey and conceiving the team's recommendation using the various facets of data generated over the course of five months. 
* To protect sensitive data, some information in this presentation has been redacted. 
Market Research and Positioning for G2M Strategy
  • Camille and five team members conducted research and presented target personas and competitive positioning for a local business preparing to launch its product in the market. The team created segment and descriptor questions and customer journey and perception maps using Qualtrics software. Survey results were analyzed using Enginius software and cluster analyses quantitively delineated consumer personas. The survey and presentation was based on small-scale proof of concept and is ready for large-scale analysis.​​ 
Brand Asset and Equity Assessment and Recommendation
  • Camille and two team members analyzed a company's brand after it encountered a branding challenge.  The team gathered consumer data using Qualtrics and survey metrics, and analyzed branding efforts of various channels. This presentation analyzed the various facets of the brand and presented areas of strength, weakness, opportunities, and threats based off of research and survey results. 

Data Analysis

Assessing and Predicting Orange Juice Sales Using Machine Learning
  • This report shows the process Camille used to create both descriptive and predictive models for orange juice purchases using historical data from seven grocery stores. Camille cleaned and analyzed the data and created and tested analytic models using R software. (Contact for password.)
Predicting Home Sale Prices Using Predictive Analytics
  • Camille and two team members created a predictive model from a data set of previous house sales prices and 81 descriptor variables outlining the house features. The model was tested on a data set of houses on the market and used to predict approximate house sale prices of future sales based on the house's features. (Contact for password.)

Visual Media Productions 

Devin Supertramp / Austin Keen Collaboration 

  • Camille organized the equestrian stunts and participated as a rider for the video shoot collaboration with world champion skimboarder, Austin Keen, and viral YouTube producer, Devin Supertramp. The film by Devin Supertramp was later used in a commercial for the Subaru Crosstrek.

Horse Illustrated Magazine Performance Troupe Feature

  • In 2014, Camille spearheaded a promotional video project for her equestrian performance troupe that captured attention and a feature from Horse Illustrated Magazine. She directed the film and performed with her troupe, hired the videographers, and collaborated on the final product. 

Written Content

Published Blog Posts

  • Camille polished her writing skills over the course of four years of developing her own blog. Her work has been published on retailer websites and paddleboard manufacturer blogs. 

Team Projects

MBA Extracurricular Projects

Co-Founded the Marketing and Data Analytics Club
  • Camille and two of her classmates saw that there was a need for career-building resources for MBA students who are interested in marketing, using data, and/or working in a creative role. During the summer of 2021, they formed the MADA Club and plan events to provide networking opportunities, increase career clarity, and teach technical skills to the MBA students at the University of Utah.  

Coach for Summit Speaker Series
  • The Full-Time MBA program hosted two Summit Speaker Series with the mission to create a space for connection and authentic communication among the cohorts. Camille coached, supported, and helped fine-tune the keynote presentations. 

Hack-A-House Competition
  • Camille and her team spent 24 hours researching the housing crises in Salt Lake City, Utah and developing and preparing a presentation for policy change that could help implement a solution. Her team tied for 3rd place in the popular vote. 
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Utah Venture Case Capital Competition
  • Camille and her team attended four 2-hour sessions to learn what investors look for in start-up companies. They sought out a list of prospective deal-source companies, completed due diligence, and presented their findings to the University Venture Fund. Her experience in this case competition contributed to landing her job working as a digital marketer for the Sorenson Impact Center's Impact Investment Team. 

Visual Design

Logo Design

  •  Camille can bring her expertise to the table as she communicates and works with creative teams. She trained in the visual arts for over 20 years. While her years of private training were primarily in paint and colored pencil mediums, she has dabbled in creating digital designs for over ten years. Camille has always loved and appreciated art. She enjoys studying design and developing her skills with new mediums.

Other Collaborations